I stumbled across an article posted on the Internet last August after the Detroit Gold Cup. In the post Unlimited driver Jimmy Shane talks about attracting young people to the sport of boat racing. Here is an excerpt:
He agrees it is up to younger drivers like him to attract a younger demographic.
“How do we reach the younger audience? That’s always the tough thing — like in any sports these days,” Shane said. “How to get the younger generation out of their comfort zone in front of the TV or their iPhone and out of their house. That’s definitely something all motor sports needs to work on.”
Shane loved the Detroit River racecourse and what the Unlimited Hydroplanes offer, but he knows it is not enough right now to keep the turnstiles clicking over.
“First, we need to realize what our marketing strategy should be and then team up with someone like Red Bull that brings in a younger demographic. Let them see the sport and get them hooked.”
GoPro: H1 Unlimited Hydroplanes
<p><a href=”https://vimeo.com/112107551″>GoPro: H1 Unlimited Hydroplanes</a> from <a href=”https://vimeo.com/gopro”>GoPro</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>